In 1949, Onitsuka Tiger created their signature shoe - the middle cut basketball sneaker. 2019 marks the 70th anniversary this iconic shoe. The OK Basketball campaign reinvents this staple in both middle and lo top cuts.
My work with this campaign was a re-design of Onitsuka Tiger's SoHo, NYC location. With the creative direction of the brand, I created a new storefront window design, shoe risers, feature table display, canvas graphics, and a lightbox SEG.