ok basketball

In 1949, Onitsuka Tiger created their signature shoe -  the middle cut basketball sneaker. 2019 marks the 70th anniversary this iconic shoe. The OK Basketball campaign reinvents this staple in both middle and lo top cuts. 

Table Tool Graphic-01.jpg
My work with this campaign was a re-design of Onitsuka Tiger's SoHo, NYC location. With the creative direction of the brand, I created a new storefront window design, shoe risers, feature table display, canvas graphics, and a lightbox SEG.